Google is the absolute leader when it comes to the search engine market, there’s no doubt about it. However, Microsoft is gradually releasing new features for its Bing engine as its market share is slowly increasing.
Microsoft’s Bing has decided to encrypt all search traffic by default, according to a blog post from this week. As more online users are increasingly interested in privacy and security, such a feature will definitely prove to be popular. Here’s what the Bing team said:
If you have been following the news, then you probably know that Bing has already been offering users the option to encrypt search traffic for about a year and a half now. However, beginning this summer, Bing will begin the process of encrypting search traffic by default. Thus, https://www.bing.com is going to be the new default webpage, instead of https://www.bing.com.
With the move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms. We will still provide some limited query term data available without compromising the security of customer data through our various webmaster and advertiser tools
Of course, Bing is a little too late with this feature, as Google has enabled it for quite a while. Still, it’s a step forward for Microsoft as it takes care of security-focused users.
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